SARAH JI-WON KIM / Designer & animator based in Brooklyn, NY /
Currently: Senior Motion Designer @ Shopify. Previously: Datadog, Fictive Kin, WSJ, and Hornet. Hobbies: traveling, climbing, cooking & eating lots of bread. All kinds of bread.
COMPANY: SHOPIFY, SHOP APPPROJECT 1 / 7
SHOP APP by SHOPIFY
Motion Design, UI/UX
Coming soon.
AGENCY: FICTIVE KINPROJECT 2 / 7
sweetgreen
UI/UX Design, UI Interactions, UX Animation, Microinteractions, System-Based Design, Functional Animation
Fictive Kin partnered with sweetgreen’s in-house brand studio and worked closely with COLLINS to bring their evolved brand identity to life through a new website, content strategy, and digital experience. Using a system-based approach, we designed and built engaging, scalable, and highly accessible modules. With accessibility as a top priority, the final site exceeds rigorous standards while maintaining functionality and impact.
TEAM; sweetgreen Design, Fictive Kin Design Team: Cameron Koczon, Soundarya Soundararajan, Maria Surawska, Rin Park, Gemma O’Connor, Sarah Kim. Fictive Kin Engineering Team: Bedrich Aquino, Bri Camp, David Cohen, Joey Erskine, Jacob Fentress.
COMPANY: DATADOGPROJECT 3 / 7
“DATADOG FOR ________” SERIES
2D & 3D Animation, Motion Design, Visual Storytelling, Concept Development, Storyboard, Project Management, Competitive Analysis, Market Research
Watch full video here:
Datadog for Tool Consolidation
Datadog for Cloud ExcellenceThe pilot episode kicked off the ‘Datadog for ________’ video series, which highlighted solution areas like tool consolidation, cloud migration, and industries such as government and financial services. Designed to capture the attention of an executive audience, the series used polished animated slides to showcase thought leadership.
I spearheaded the development of the visual language and storytelling, collaborating closely with stakeholders and teams throughout the process. Contributing to the animation and final polish, this project helped increase visibility into B2B marketing efforts and demonstrated how Datadog’s solutions resonate across different industries.
TEAM; Datadog Animation Team: Ynon Lan, Weixi Zheng. Sarah Kim. Datadog Enterprise Marketing Team: Jen Kim, Lily Chaw, Ivette Vaca. Content Writer: Nick Tantillo
AGENCY: FICTIVE KINPROJECT 4 / 7
PALANTIR
UI/UX Design, Responsive Design, Motion Design, Microinteractions, Functional Animation, UI Animation, Engineering Collaboration
For more details, please reach out!
Palantir is a software company specializing in data analytics and integrations, offering platforms for large-scale data management. When Palantir approached Fictive Kin to redesign their website and improve the UX, the results spoke for themselves: a 123% increase in time-on-page, a 94% jump in mobile traffic, and a 1000% increase in high-quality leads.
We reworked the entire website architecture, from UX and design to engineering, simplifying the layout while incorporating motion to enhance the experience. Motion played a central role in the project, with a focus on microinteractions and functional animations to support a more dynamic, engaging user journey.
TEAM; Palantir team. Fictive Kin Design Team: Cameron Koczon, Josh Smith, Soundarya Soundararajan, Kim Inthraith, Rin Park, Sarah Kim. Fictive Kin Engineering Team: Jacob Fentress, Bri Camp, Joey Erskine.
COMPANY: DATADOGPROJECT 5 / 7
DASH KEYNOTE OPENERS
2D & 3D Animation, Motion Design, Visual Storytelling, Concept Development, Storyboarding, Project Management
2D & 3D animation, motion design, and storytelling for DASH keynote openers—leading concept development, storyboarding, and production to create high-impact visuals for Datadog’s annual conference.
TEAM; Datadog Animation Team: Weixi Zheng, Bin Jin, Sarah Kim. Sound Design: Sanctus.
AGENCY: FICTIVE KINPROJECT 6 / 7
STELLAR PIZZA
Brand Design, Visual Identity, Logo Design, Brand Strategy, Motion Design, Motion Language, UI Animations, Product Development Identity, strategy, and motion design for Stellar Pizza, a robot-powered pizza brand by former SpaceX engineers, redefining the future of cooking.
TEAM; Fictive Kin Design Team: Cameron Koczon, Josh Smith Soundarya Soundararajan, Rin Park, Kim Inthraith, Sarah Kim.
SVA: FINAL THESISPROJECT 7 / 7
Undergo
2D Animation, Storyboarding, Art Direction
A surreal, abstract animation I directed, storyboarded, and animated—inspired by a vivid dream under anesthesia and one of my personal favorite projects.
CREDITS; Instructor: Enle Li. Music: On The Clock by Brain & Hunch. RECOGNITION; Adobe Design Achievement Award Top Talent, 2019. SVA Motion Graphics Portfolio Screening, 2019.
©SARAHJIWONKIM. 2025. All Rights Reserved.
CURRENT OBSESSION: chrysanthemum juice, travelers notebook, fountain pens, and hongthai / OTHER HOBBIES: journaling, scrapbooking, collecting stickers & stupid small but cute shit, cleaning the house /